What is Pay Per Click?
You only pay, when a user clicks on your ad, that explains the name, Pay Per Click. It is a paid search version of Advertising to get instant attention from the targeted audience to promote brand offerings and build brand awareness. PPC Advertising makes your products and services overly visible to your precise audience segment. Essentially, the ads you come across the internet are Pay per click ads. Talking about PPC, many of you have only heard about the Search Engines like Google or Bing whereas even Social media sites have their own model of pay per click.
How does it work?
PPC being a keyword-based strategy, there has to be a value allocated to every search term on the basis of its complexity, search volume and competition level. For a particular keyword, more the competitors, the higher is its price. These Ads are conditional on Ad auction. The position of your ad on the SERPs is determined by its validity and Quality Score. To procure a favourable Quality Score, you must incorporate relevant keywords, obtain high CTRs (click through rates) and take prospective customers to a Search Engine Optimized landing page.
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